Research and Insight
Incisive, timely and relevant intelligence
RESEARCH WITH PARTNERS, INSIGHTS FOR MEMBERS
Thought Leadership & Client Insights
Winmark delivers innovative thought leadership, working with partners to produce content with cut-through that engages senior audiences and delivers measurable impact. Our evidence-based approach helps deliver the best commercial outcomes, driving sales, increasing loyalty, or smoothing the customer journey. Insights and actionable recommendations are built upon a thorough understanding of business and client contexts, informed by our Winmark C-Suite networks.
Benchmarking & Diagnostics
For organisations keen to deliver optimal value for money, it can be a challenge to strike the perfect balance between minimising costs whilst making sure you are adequately resourced. Knowing how you compare to the wider market is key to inform and justify your resourcing decisions. Winmark’s benchmarking services help identify where team performance, resourcing, and salaries rank in comparison to the market.
Competitor & Market Intelligence
Winmark provides deep insight to organisations looking to secure competitive advantage. Our approach to scanning the competitive landscape combines digital tools with human expertise and understanding. This is underpinned by a compelling Digital Five Forces framework, an update to Michael Porter’s Five Forces for the age of digital transformation.
Find out how Winmark can help you with your next research project
The Looking Glass report on the 2022/23 risk landscape
The second report takes a deep dive into the key risks of digital transformation, climate change and post-Covid risk.
Guide to Climate Pledges
The pledge market can appear confusing at first, as there are a number of different routes that organisations can take. Pledges vary widely in their level of commitment and the resulting action required to achieve them. A pledge is the beginning of a strategic change and it’s important you choose or create the right one for your organisation. This guide was designed by Winmark’s Chief Sustainability Officer network to help senior executives assess which climate pledges they should make. It includes details of the Pledge Change Process, the Pledge Marketplace and a Recommended Pledge Process.
THE C-SUITE: 2021 AND BEYOND
Over 200 Board members and C-Suite Executives reveal how they are targeting growth in 2021 and beyond; and 32 business leaders share their personal perspective on the challenges and opportunities facing their team. Explore the key priorities for each department as they seek to create value for their customers, employees and society.
THE C-SUITE KNOWLEDGE GAP: WHAT YOU NEED TO KNOW TO ENTER THE C-SUITE
What are the ‘knowledge gaps’ required to take the step up from middle management to the C-Suite? What areas of expertise need to be developed? This research based report provides the answers.